Effective Date: 2025-06-18

At {{company}}, we are committed to safeguarding the privacy of our customers, partners, and users. This Privacy Policy outlines how we collect, use, protect, and share personal information in alignment with global data protection regulations, including the GDPR, CCPA, and other applicable laws.

1. Information We Collect

We gather data to enhance your experience with our products, services, and digital platforms (website, mobile app, and retail stores). This includes:

• Contact & Account Information: Name, email, shipping/billing address, phone number, and password (for account holders).
• Transaction Data: Purchase history, payment details, and order preferences.
• Device & Usage Data: IP address, browser type, operating system, and pages visited via cookies/pixels.
• Biometric Data (Optional): For customers using our smart footwear (e.g., posture analytics), we process gait patterns and foot dimensions with explicit consent.
• Surveys & Feedback: Responses to customer satisfaction surveys or product reviews.

2. How We Use Your Information

We leverage data to:

• Fulfill Orders: Process payments, ship products, and provide post-purchase support.
• Personalize Experiences: Recommend products (e.g., Heeled Sandals for wedding season) via AI-driven algorithms.
• Innovate Products: Analyze feedback to improve comfort tech (e.g., refining CushionFlex™ soles).
• Communicate: Send order updates, marketing emails (with opt-out options), and sustainability reports.
• Ensure Security: Detect fraud, verify accounts, and protect against unauthorized access.

3. Data Sharing & Partners

We only share data with:

• Service Providers: Logistics partners (e.g., DHL for global shipping), payment gateways (Stripe/PayPal), and cloud hosts (AWS).
• Tech Collaborators: Firms like Google and Adobe for AR try-on tools and analytics, subject to strict NDAs.
• Legal Authorities: When required by law (e.g., court orders).
• Successors: In mergers/acquisitions, data will transfer under this policy’s terms.

We NEVER sell personal data to third parties for advertising.

4. Your Rights

You have control over your information:

• Access/Correction: Request copies of your data or updates via {{email}}.
• Deletion: “Right to be forgotten” – we’ll erase data upon request, unless required for legal compliance.
• Object to Processing: Opt-out of marketing emails or biometric analysis at any time.
• Portability: Transfer your data to another provider in a machine-readable format.

5. Data Security

We employ:

• Encryption: SSL/TLS for all transactions and AES-256 encryption for stored data.
• Access Controls: Role-based permissions and multi-factor authentication for employees.
• Regular Audits: Third-party penetration testing and GDPR compliance reviews.

6. Cookies & Tracking

Our website uses cookies for:

• Essential Functions: Shopping carts and account logins.
• Analytics: Google Analytics 4 to track page views and session duration.
• Advertising: Retargeting ads on Facebook/Instagram .

Opt-out: Adjust browser settings or use our Cookie Consent Manager.

7. Children’s Privacy

We do not knowingly collect data from minors under 16. Parents/guardians may contact us to remove a child’s information.

8. Payment Processing (PayPal ACDC Compliance)

Card and wallet transactions are handled by PayPal, our secure payment gateway. Your payment details are entered on encrypted forms hosted or served by PayPal and processed according to the PayPal Privacy Statement. By paying with your card or PayPal account you acknowledge that your data will be processed by PayPal in accordance with that statement.

9. Policy Updates

We’ll notify you of material changes via email or a website banner. Continued use after updates constitutes consent.

10. Contact Us

• Data Protection Officer: Archer Paxton, {{email}}
• Mailing Address: {{address}}

{{company}} is dedicated to transparency and accountability. Should you have concerns, our team is available to assist 24/7.

Step confidently, knowing your privacy is our priority. ?✨